A consultative approach to assist with the setup of a reference process to suit your needs. This can be a stand-alone project to establish the tools and processes needed to enhance your reference approach and ensure consistency across business units and geographies, or a follow-on project to implement the approach recommended in the reference review. Focus areas could include:
- Development of design and editorial templates for case studies, press releases, sales presentation templates etc.
- Interview guides
- Key product/service/solution messaging
- Incentive programmes (both customer and sales incentives)
- Internal communications and presentation tools to secure management buy-in, support programme launch, and recruit customers into the programme (if appropriate)