Getting Results

“Lucille worked for me in my role as VP of WW Field Marketing at BEA. She developed and implemented what I regard as an industry leading customer reference programme, generating a significant number of references for the company across geographies, product lines, solutions, and industries. As a testament to its success, the programme was adopted by our US division.

Lucille is extremely experienced in customer reference best practices and I valued the expertise she brought to the table. She delivered a huge volume of customer references which were leveraged to shorten sales cycles as well as across PR, Analyst Relations, demand generation campaigns and product launches. This had a positive impact on the success of the campaigns and ultimately on the bottom line.”

Jim Cassidy (now Investor, Executive Consultant)